Quando a série Grandes Clubes Brasileiros lançou a primeira revista, pelo primeiro trimestre de 1971, o escolhido para abrir a historiografia dos bambas do futebol brasileiro foi o Club de Regatas Vasco da Gama, desfilando, evidentemente, todas a sua estonteante história de lutas contra as sacanagens dos adversários. E ninguém segurou o Almirante.
Ao subir à elite do futebol carioca, os vascaínos conquistaram dois títulos consecutivos e ficaram com a fama de terem o "Time da Virada", pois, enquanto os jogadores dos rivais enchiam a cara de pinga durante as noitadas dos bares do efervecente Rio de Janeiro, os também chamados cruzmaltinos cuidavam do preparo físico e viraram qualquer placar no segundo tempo.
Diante dessa história, o marketing do conhaque de alcatrão São João da Barra e da Praianinha foi em cima: pinga por ping, o Vasco era mais quente do que qualquer pescoço queimando por dentro.
Além do mais, havia sido o campeão carioca-1970, na tempora do "tri" da Seleção Brasileira na Copa do Mundo disputada noMéxico.
Taí! Uma história do marketing esportivo made in São Januário. Valeu?
Taí! Uma história do marketing esportivo made in São Januário. Valeu?
When the Grandes Grandes Clubes Brasileiros series launched the first magazine, at the beginning of 1971, the one chosen to open the historiography of the grandfathers of Brazilian football was the Vasco da Gama Regatta Club, evidently parading all its stunning history of fights against the sluts. from opponents. And no one held the Admiral.
Arriving at the elite of Rio de Janeiro football, Vasco da Gama won two consecutive titles and began to carry the reputation of being the "Team of the Turn", while, while the players of rivals filled the face of drips during the nights of the effervescent bars Rio de Janeiro, the Vascainos took care of fitness and turned any score in the second half.
Given this story, the marketing of the brandy tar Joao da Barra and Praianinha was on top: drip by ping, Vasco was hotter than any neck burning inside. In addition, he had been the carioca-1970 champion of the Brazilian National Team's tri-season at the World Cup.
Ok! A history of sports marketing made in São Januário.
Arriving at the elite of Rio de Janeiro football, Vasco da Gama won two consecutive titles and began to carry the reputation of being the "Team of the Turn", while, while the players of rivals filled the face of drips during the nights of the effervescent bars Rio de Janeiro, the Vascainos took care of fitness and turned any score in the second half.
Given this story, the marketing of the brandy tar Joao da Barra and Praianinha was on top: drip by ping, Vasco was hotter than any neck burning inside. In addition, he had been the carioca-1970 champion of the Brazilian National Team's tri-season at the World Cup.
Ok! A history of sports marketing made in São Januário.
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